NAME

cold-calling — the skill nobody wants to learn and everybody pays for. Dial until it's routine.

SYNOPSIS

$ cold-calling [--modules=8] [--reps=live] [--reviews=line_by_line]

DESCRIPTION

Eight modules built around live reps and call reviews — the content is 30% of the value, the reps are 70%. You'll record real calls, submit them, and get line-by-line breakdowns. Openers, tonality, discovery, objections, booking. No tricks, no manipulation scripts.

MODULES

• module/01

  The Math and the Mindset

  Detach identity from outcomes and understand the numbers game precisely: dials → connects → conversations → meetings, with realistic benchmarks (~10–15% connect rate; ~20–30% of conversations to meetings when skilled). The rejection reframe and the 30-call warm-up rule.

  homework: 20 dials, goal of zero meetings — just log what happens at each stage. Baseline established.

• module/02

  Openers That Earn 30 Seconds

  Get past the first 10 seconds without triggering the hang-up reflex. The permission-based opener and why naming the cold call disarms it. Four opener frameworks — permission, trigger event, problem-led, straight-shot — and when each fits. Downward inflection, pace, the pause after their name.

  homework: record each opener 10 times; submit your best take of each for review.

• module/03

  Discovery: The Question Stack

  Run a conversation where the prospect talks 70% of the time. Situation → problem → implication → payoff (never asked in a row like a survey). Layering: "tell me more," "how long has that been true," "what have you tried." Listening for pain vs listening for your turn to pitch.

  homework: 3 recorded discovery conversations. Timestamp where you talked too much.

• module/04

  Objection Handling

  The big 6: "not interested," "send me an email," "we already have a vendor," "no budget," "call me in Q3," "how'd you get my number." The pattern: acknowledge → isolate → reframe → re-ask. Worked scripts, then drilling until it's instinct — plus when to gracefully exit.

  homework: objection drill — partner fires random objections, 20 reps, recording submitted.

• module/05

  Booking the Meeting

  Convert interest into a calendar slot on the call — not "I'll send times." The assumptive close with two options (both yours), the invite sent while still on the phone, and no-show reduction: the 24-hour reminder script and the value-preview email.

  homework: book 2 meetings (real or roleplay). Report show rate and what you'd change.

• module/06

  Lists, Triggers, and Call Blocks

  Spend calling time on the right people at the right moment. ICP definition, data hygiene (bad data kills more deals than bad scripts), trigger events — funding, hiring, leadership change — and 90-minute call blocks. Compliance basics: DNC awareness, calling-hours rules, one-party vs two-party recording-consent laws.

  homework: build a 100-contact list with one trigger event noted per contact.

• module/07

  Call Reviews — the multiplier

  Self-diagnose calls so improvement compounds without a coach present. The review rubric: opener, tone, talk ratio, question depth, objection moments, close attempt. Find your one fix per week — not five.

  homework: review 2 of your own calls with the rubric; bring the worst moment to group session — that's where the growth is.

• module/08

  Systems and Scale

  A repeatable weekly operating rhythm: the scorecard (dials, connects, conversations, meetings, shows) and multi-channel pairing — call → voicemail → email same day. Capstone: live call block with review, 90-day targets set.

  homework: capstone call block + scorecard. Graduation = hitting your conversation-rate target, not a vanity meeting count.

EXIT STATUS

You graduate with recorded, reviewed calls, a personal call scorecard, a 100-contact triggered list, and a weekly operating rhythm. Fear of the dial tone: killed.

SEE ALSO

ai-track(1), sales-track(1), plans.sh(1)